Recent Survey Paints Generation as Both Materialistic AND Eco-Conscious

A recent survey conducted by PTPA Media Inc., one of North America’s top consumer ‘seal of approval’ and advocacy organizations, questioned parents of Generation Z (those born after 1995) about their kids’ overall preferences, buying behaviours and who and what they value. Surprisingly, the results showed that while purchasing material goods was high on the priority list – and also heavily influenced by YouTube stars – one in three parents said their children encourage them to buy clothing and other items that are sustainable or environmentally responsible.