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Integrated PR & Marketing
Strategy ~ Storytelling ~ Creativity
What’s your story? How are you going to tell it so that you reach the people who need to know it, resonate with it, share it, and most importantly, act on it? Our team of former media professionals offer a trifecta of experience in communications, public relations, marketing, and media relations. With an enviable list of media, corporate, and community contacts, we strategize to create compelling narratives and campaigns that offer value and insights to your community of clients or followers. We take an integrated approach to building your brand equity and amplifying your voice across media channels, social platforms, community groups, thought leaders and influencers through grassroots campaigns and strategic partnerships. As your partners we are an extension of your marketing team.
- Strategic planning and execution of campaigns and launches
- Media generation – plan, pitch, secure and promote media exposure across traditional, online and social media platforms
- Creation of professional communications and marketing collateral
- Influencer, blogger and strategic partnership outreach
- Brand development and amplification for personal and corporate brands, events, speakers and authors
- Editorial content and video development and production
- Press release creation and distribution
- B2B and influencer marketing
- Media and corporate partnerships
Media & Campaigns
Our team of media professionals have successfully garnered earned media across North America because of our embedded media contacts and the relationships we have nurtured in Canada and the USA. We think of ourselves more as our producers of your story rather than publicists, applying our combined decades of experience working in newsrooms and vetting pitches. Our friendly contacts in the media keep us abreast of the latest trends and preferences in both traditional and online platforms, often joining us onstage for media panels and media training at conferences and events. We invest in relationships and curating a list of genuine media contacts, not dated media lists. It’s a lot of work but it speaks for itself – it’s good to be an insider.
- Strategic PR and media generation planning
- Media pitching, planning and coordination
- Earned media focused on story-telling and the development of engaging content
- Press release development and distribution
- Announcements and media advisories
- Press conference coordination and consultation
- Editorial calendars and content creation
- PR and media relations representation
- Speaker and brand management
- Media and speaker training (check out our signature workshops)
Who doesn’t love a fabulous party or special event?
Led by our dedicated events coordinator and manager, this team designs creative and unique events that align with your vision and your brand! Our job is to create a buzz that will entice and engage invitees while you mingle and enjoy your event!
- Event planning and management – Check out our events page for some of our most recent events!
- Product and Book Launches
- Awareness Campaigns and Kick-Offs
- Event Promotions and Media Campaigns
- Media and Influencer Relations
- Strategic Partnerships
- Speaker and Panellist Engagement
- Event Photography and Videography
- VIP and Red Carpet Exclusives
We cant wait to your vision of the perfect event to life.
Branding & Messaging
Are you telling a compelling story? Does it resonate with your audience? Are you being consistent with your brand? Let our team of communications experts help refine your voice and your unique value propositions.
- Corporate communications and marketing collateral development
- Reputation management and crisis communications
- Brand Bibles, brand development/overall branding including executive bios
- Content development for rebrands and launches
- Show Bibles, treatments and consultation
- Media kits, speaker kits, EPKs and lookbooks
- Brand management for personal brands, speakers, celebrities and authors
- Graphic design and visual identity
- Branding and messaging consultation
Social & Community Management
The internet may be our playground, but social is your stage! We can help you develop a consistent and engaging presence on all of your social media channels.
- Social media management and engagement
- Social media training
- Strategic campaign planning
- Visual storytelling & corporate videos
Website Development & Digital Marketing
- Website development and management
- Google ads
- Facebook ads
- Search Engine Optimization (SEO)
- Website optimization and analytics
- Email marketing campaigns
- Content development and blogs