Let’s have a Pitchfest! Learn to Pitch Like a Pro

At some point in every businesses you have to do it – Pitch; pitch yourself, your business, what makes you ‘special’, and why your potential customers or clients want what you have to offer.

While elevator pitches are good for summarizing who you are and what you do, they aren’t enough.

Whether you’re pitching to a potential client, a decision-maker, a member of the media, a conference or event organizer, or a panel of judges, you need to know how to present what you do in a compelling, evocative way that resonates with your audience. And these days, you don’t have much time to do it; you have 7 seconds to make a first impression and 2 minutes to capture their attention and make them want to learn more.

In this workshop you will learn:

  • How to determine what your key differentiators or SOLVE is through our exclusive branding and messaging exercise
  • How to create a message that is meaningful and marketable
  • How to prepare for your pitch and master your mindset
  • How to present your pitch in two minutes or less
  • How to deliver the message so it lands – selected media/speaker training essentials will be taught, and practiced, with the group.

At the end of the session each participant will get an opportunity to Pitch their product, service or self to the group and will receive practical and immediate feedback from the instructor. You will also have the opportunity to have us work with you during the exercise segment to refine your pitch and your presentation.

Estimated Time of Workshop: 2.5 hours
Cost: $97

Contact: Rania@FrontDoorPR.com

Understanding SEO and How to Use it to Grow your Business

Want to get more leads, make more sales, and build your website’s visibility online with search engines like Google and Bing? Search Engine Optimization, SEO, is about helping search engines send more people to your site.

Like Jerry McGuire, Google is asking you:

While some parts of SEO require some technical know-how, a lot of it comes down to knowing what your audience wants and how to give it to them.

In this seminar, you’ll learn:

  • What is SEO and how has it changed?
  • How SEO can help your business or brand
  • How you can improve your search rankings and increase your site’s traffic
  • Why PR and SEO go hand in hand
  • How the wrong SEO can actually hurt your business or brand
  • Tools and resources to help you identify strengths, weaknesses, and opportunities to improve

Estimated Webinar Time: 1.5 hours
Cost: $97

Contact: Mike@FrontDoorPR.com

How to Write an Effective & Engaging Press Release that will get the media’s attention

Do you have important information to share?
Are you an Expert on a particular topic or in a specific market?
Are you putting on an event or launching something new?
Do you want to build your brand and get more free earned media?

During this interactive webinar you will learn:

  • What it takes to make an impactful pitch to a producer, reporter or assignment editor?
  • What media people want, and need, from you?
  • How to write an Effective and Engaging Press Release:
  • How to write a catchy headline
  • What is a hook? And why do you need one?
  • How to turn your topic into a timely and relevant pitch
  • What are the components of a good press release
  • When and How to Pitch your Story Idea
  • Why you need to develop and Editorial Calendar
  • The Do’s and Don’t when contacting media

Time will be set aside for a Q&A

Participants will be asked to submit their event, topic or idea prior to the webinar for review.
Participants will be provided a generic template to work from.

Estimated Time for Workshop: 2 hours
Cost: $97

Contact: Rania@FrontDoorPR.com

How to Get and Leverage Media Exposure for Personal Brands and Business Owners

The art of communication, any communication, is the ability to connect with and be relatable to your audience. You want to convey a message that an audience attends to, cares about it, shares and acts upon. One of the best ways to share your unique value proposition with the world, and your prospective audience, is through the media.

Wouldn’t it be great if you had someone on the inside, who’s worked in a newsroom and vetted pitches, and who now runs a successful Integrated PR, Marketing Media and Branding agency, to tell you how you too can get media exposure?

As former Television producers, we will train you to think like a producer, share insider secrets on how to get, and then leverage, media attention so that you can gain meaningful media exposure, and build your personal or corporate brand.

You will learn simple ways to create and repurpose content across multiple platforms so you can share your unique voice across traditional, online and social media channels.

During this interactive webinar you will learn:

  • How to think like a producer or editor so you can craft your content or pitch in a engaging and meaningful way that maximizes your efforts
  • How YOU (or your business) can become a go-to Subject Matter Expert or Thought Leaders
  • How to Communicate with different Media Platforms in language that they speak in for more effective pitches
  • When and How to Pitch your Story Idea
  • Tips for creating a Standout Press Release that will grab media attention
  • How to leverage media attention to build momentum and brand recognition
  • When and how to share with different media – traditional and online
  • Time will be set aside for a Q&A

Estimated Time for Workshop: 1.5 hours
Cost: $97

Contact: Rania@FrontDoorPR.com

How to Build an Integrated Content Planning Editorial Calendar

Are you an Expert in your field?
Do you have something to teach or inform the public or your community?
Do you have a strategic plan for sharing you thought leadership?
Do you find Blogging or writing difficult or overwhelming?

We can help!

Everyone with a personal brand, a corporate brand or a business needs to develop an editorial calendar and we can help teach you how to build one…and help integrate your content calendar with your social media plan.

During this interactive webinar you will learn:

  • The first steps to building a content calendar
  • How to write a blog easily and effectively
  • How to come up with a great headline for your blog (samples will be provided)
  • How to turn your blog into media pitch and social media content
  • Tricks for creating blogs as your go
  • Tips for how to generate timely content
  • When and how to share with different media – traditional and online
  • Time will be set aside for a Q&A

Participants will be provided a generic template with which to build their calendars
Estimated Time for Workshop: 2 hours
Cost: $97

Want to be notified when registration is open?

Contact: Rania@FrontDoorPR.com